When it comes to internet marketing, you have a variety of areas to choose from. From website design to search engine optimization, online marketing is necessary to have a successful business on the internet.
One of the more vital aspects of it is to have a solid email marketing strategy.
Pretty much everyone nowadays has at least one email account. This means even if they don’t do much else, they at least log in to check their email.
There are a lot of people that keep their home internet account just so they can send and receive email. Being able to tap into that market is key to maintaining a healthy internet business.
Build a list to have your own captive audience
The money is in the list
What specifically is meant by this?. In short, it’s getting people to agree to receive messages from you on a regular basis.
The reason that this is so important is that it gives you a captive audience to market to repeatedly. The people on your email list don’t have to remember to visit your website to check if you are running a special offer.
You will be able to communicate anything you want to them by email. All they need to do is see your message waiting for them in their in-box.
How does one get a list?
At the very least, you should get the email address of everybody that buys from you online; just make it a part of the purchase process.
Current customers tend to make up the most responsive lists for future mailings. They have already bought from you, so they are more likely to buy from you again, assuming you have met their expectations.
However, you know as well as anybody that not all visitors to your site are going to buy something. In fact, it’s safe to say that the vast majority of them won’t buy anything at all when they visit your page.
What you can do to get their email address is to offer something to them for free.
Make your free offer something you will send to them by email. This way they have to supply the address to receive the free offer.
OK, I have the email address, now what do I send them?
One tool every online marketer needs is an autoresponder.
This is the system that will not only keep all the emails you receive in segregated lists for you, it will also send out emails automatically to them.
You just have to set up emails in advance as campaigns to go out to the addresses you accumulate at set times.
By maintaining a separate list for buyers and non-buyers, you can send your original offer out to the non-buyers written in a different way.
Just because they weren’t ready to buy the first time, doesn’t mean they won’t be ready the next time you send out a mailing to them. That’s just the way the math works out.
Don’t just send out sales offers though, remember that every mailing you send out should provide value of some kind.
You can send out informational pieces that relate to your product, or you can send out tips and training letters as well.
Offering value is absolutely necessary to having an effective email marketing strategy.
Not all autoresponders are created equal
You should keep a close watch on the responses to the emails in your campaigns.
You can go in and change the wording of the title or in the body of the message to see if you get a better response.
When you get a campaign that works well, you can send it out to all your other lists as well.
One feature of the GVO autoresponder that I like in particular is the ability to share campaigns.
You can get a great series set up and let the rest of your team send it to their lists as well.
There is even an option that will let the original person share changes to the campaign automatically with others even after they have installed the campaign on their system.
If you are interested in learning about this feature and all the other great benefits GVO has to offer, you can join my Pure Leverage team.
Now of course I can’t guarantee any income to you…but what I can do is give you a fighting chance with something that actually works!
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