When making purchases, most people’s rational thoughts fly out of the window.
Emotions play a much more dominant role than reason.
People purchase things based on how they feel about them more than by how useful or reliable the item may be.
Next time you are about to make a purchase, take a moment to ask yourself the motive behind the purchase.
You may be surprised!
What governs your decisions?
Emotional triggers can come from a variety of sources.
We associate different things with events in our past that have evoked strong emotions in us.
Whether right or wrong, those feelings are triggered by our senses when certain items are placed before us.
Sometimes we don’t even have to see the item, we just have to smell or hear something that triggers the desire to have the item.
A good example of a scent trigger is the aroma from a bakery. We may not be the slightest bit hungry, but when the smell of fresh baked bread hits our nose, we become famished and need some bread right away.
Were you influence from an outside source?
And the advertising we are bombarded with on a regular basis doesn’t help either.
The marketers behind the ads you see place things in them, either in an obvious way or not, that make you associate things with their products.
We see ourselves with those attractive models when we choose the beer we buy or consider purchasing that sports car.
So keep that in mind when you are promoting your business opportunity.
Try to come up with wording or pictures that will invoke feelings or stir emotions in your customers.
Once there is an emotional response, there is a higher likelihood that the person will reach for their wallet!
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