When making purchases, most people’s rational thoughts fly out the window.
Emotions play a much more prevalent role than reason.
They purchase things based on how they feel about them more than by how useful or reliable the item may be.
Next time you are about to make a purchase, take a moment to ask yourself the motive behind the purchase.
You may be surprised!
What governs your decisions?
Emotional triggers can come from a variety of sources.
We associate different things with events in our past that have evoked strong emotions in us.
Whether right or wrong, those feelings are triggered by our senses when certain items are placed before us.
And the advertising we are bombarded with on a regular basis doesn’t help either.
We see ourselves with those beautiful models when we choose the beer we buy or consider purchasing that sports car.
So keep that in mind when you are promoting your business opportunity.
Try to come up with wording or pictures that will invoke feelings in your customers.
Once there is an emotional response, there is a higher likelihood that the person will reach for their wallet!
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